Amazon Brand & Advertising Strategist

MEER
HAMZA

I build full-funnel growth systems that make
ad spend compound into revenue.

7 years. 50+ brands. CPG, beauty, wellness & supplements. $10M+ revenue generated.

0+
Years Experience
0+
Brands Scaled
$15k+
Min. Monthly Ad Spend
0
Brands Per Quarter

Trusted by brands in

📦 CPG 💄 Beauty 🧴 Skincare 💊 Wellness 🏋️ Supplements 🌿 Natural
📊 Get your free Amazon PPC audit
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The Pattern I See

Good ACOS doesn't mean growth.

I've audited hundreds of accounts. The pattern is almost always the same — optimized campaigns, structured ad groups, tidy ACOS. And revenue that's been flat for three months.

The issue isn't your campaigns. It's that your PPC, your listings, and your buyers' actual intent aren't connected. When they work in isolation, ad spend optimizes a metric — not a business.

The real problem: Most brands treat PPC as a standalone function. It's not. It's one layer of a system. When the system isn't built, ad spend can't compound into revenue — it just cycles.
PPC optimized in isolation ACOS improves, but you're reaching the wrong buyers at the wrong stage.
Listings not aligned with ad traffic Campaigns drive clicks, but the listing doesn't match buyer intent.
Buying intent not mapped Budget spread evenly across awareness, consideration, and purchase stages.
A connected growth system When PPC, listings, and intent align, ad spend compounds.

Case Studies

Real Results from Real Brands

Deep dives into how we transformed Amazon businesses using the full-funnel system.

🧴
Beauty / Skincare

From $45k to $87k/Month

Beauty brand stuck at plateau for 4 months. PPC restructure + listing alignment + keyword evolution strategy.

+93%
Revenue Growth
41%
NTB Rate
Read Full Case Study
💊
Health / Supplements

2x Ad Revenue in 90 Days

Wellness brand. Full-funnel DSP integration + Sponsored Ads optimization + NTB acquisition focus.

2x
Revenue
+37%
New Customers
Read Full Case Study
📦
CPG

55% ACOS Reduction

CPG brand with high spend. Strategic bid restructure + negative keyword discipline + placement optimization.

-55%
ACOS
17%
New ACOS
Read Full Case Study
🚀
Product Launch

Top 10 in 6 Weeks

New beauty product launch. Day-one system build + keyword evolution + Sponsored Brand Video strategy.

Top 10
Organic Rank
6 Weeks
Time to Rank
Read Full Case Study

Project Showcase

Brands We've Transformed

A selection of brands across categories that achieved breakthrough growth.

💄

PureGlow Skincare

Beauty / US Marketplace

+140% Revenue in 90 days
💊

Vitality Supplements

Health & Wellness / US

2x Ad revenue growth
📦

NorthPeak Nutrition

Sports Nutrition / Multi

-55% ACOS reduction
🧴

DermaLux Beauty

Skincare / US + CA

Top 12 Organic ranking
🌿

GreenLeaf Wellness

Natural Wellness / US

+46% NTB customers
🛒

DailyEssentials CPG

Consumer Goods / US + UK

$500k+ Monthly revenue

Testimonials

What Brand Founders Say

Real feedback from brands I've partnered with to achieve transformational growth.

Meer identified gaps in our PPC structure that our previous agency missed entirely. Within 60 days, we doubled ad revenue while improving TACOS. This isn't optimization — it's transformation.

👨‍💼

James Chen

Founder, Vitality Supplements

We were stuck at $50k/month for eight months. Meer's system approach unlocked what tactical tweaks couldn't. Now at $120k/month with better margins. Best investment we made.

👩‍💼

Sarah Mitchell

CEO, PureGlow Skincare

The diagnostic call alone was worth more than months of our previous consultant's work. Meer sees the whole system, not just the campaigns. That's the difference.

🧑‍💼

Michael Torres

Co-Founder, NorthPeak Nutrition

Watch Brand Stories

Hear directly from founders about their transformation journey.

What the System Delivers

0
Ad Revenue in 90 Days
Health & wellness brand. PPC restructure + listing messaging alignment. $31k → $63k monthly ad revenue.
2x
0%
Increase in New-to-Brand Customers
Sports nutrition brand. Full-funnel DSP + Sponsored Ads integration. NTB rate grew from 31% to 43% in one quarter.
37
Top 0
Organic Ranking in 6 Weeks
Product launch in a competitive beauty subcategory. Launch system built from day one with keyword evolution built in.
10
0%
ACOS Reduction — Velocity Maintained
CPG brand. Strategic bid restructure with negative keyword discipline. ACOS dropped from 38% to 17% without losing rank momentum.
55
0+
Brands Scaled Across 7+ Years
CPG, beauty, skincare, health & wellness, supplements. US marketplace primary, with UK, CA, DE international experience.
50

Not Services. A System.

Four interconnected stages that build on each other. You don't choose one — you get the full system or we're not the right fit.

01
Stage One

Full Account Audit

A diagnostic deep-dive into your current Amazon presence — campaigns, keywords, listing health, funnel structure, and the specific system gap causing your plateau.

  • Campaign architecture review
  • Keyword intent mapping
  • Listing vs. ad message alignment
  • TACOS and NTB rate analysis
  • Prioritized opportunity list
02
Stage Two

Growth System Architecture

Building the strategy layer: PPC campaign structure by buying stage, listing optimization brief, keyword evolution roadmap, and 90-day growth plan with specific targets.

  • Full-funnel campaign blueprint
  • Match type and placement strategy
  • Listing copy and A+ content brief
  • DSP integration (if applicable)
  • 90-day roadmap with KPIs
03
Stage Three

Ongoing PPC Management

Monthly campaign management — not just bid optimization, but strategic execution against the growth system. Every change has a rationale tied to a business outcome.

  • Weekly performance monitoring
  • Bid and budget optimization
  • Search term harvest and negation
  • Weekly report with narrative
  • Monthly strategy review call
04
Stage Four

Scale & Brand Growth

Once the system is running, we scale — new ASINs, international expansion, DSP programmatic, and external traffic integration. Revenue compounds because the foundation is right.

  • New product launch systems
  • International marketplace expansion
  • Amazon DSP + AMC strategy
  • External traffic integration
  • QBR with executive stakeholders

Background

7 years building
Amazon growth
systems.

I started in Amazon advertising in 2018 and spent seven years working across 50+ brands in CPG, beauty, skincare, health, wellness, and supplements. I've managed accounts ranging from early launch to $500k+ monthly revenue.

Beyond client work, I lead the Gujranwala Freelancers Association — building institutional infrastructure for Pakistan's digital economy — and have mentored 100+ Amazon sellers through Enablers Pakistan.

CPG Beauty Skincare Supplements Health & Wellness US Marketplace UK / CA / DE DSP Amazon AMC Helium 10
💼
2023 – Present
Amazon Brand & Advertising Lead
Ecom Hawks
Leading full-funnel advertising and brand growth strategy across 50+ CPG, beauty, and wellness brands. Responsible for PPC architecture, listing optimization, and client growth systems.
🏛️
2022 – Present
President
Gujranwala Freelancers Association (GRWFA)
Leading institutional partnerships, community development, and the Gujranwala Entrepreneurship Incubation Center. MOUs with GCCI and GetAMurshid for regional digital economy growth.
📚
2021 – 2023
Amazon PPC Mentor
Enablers Pakistan
Mentored 100+ Amazon sellers on advertising strategy, campaign architecture, and scaling systems. Focus on practical, systems-based methodology.
🚀
2018 – 2022
Amazon Advertising Strategist
Independent / Agency
Built and managed Amazon advertising campaigns across CPG, beauty, and wellness categories. Developed the full-funnel systems approach that became my core methodology.
🎮
Pre-2018
Unity 3D Game Developer
Computer Science Degree
Technical foundation that informs a systems-thinking approach to advertising — every campaign is architecture, not just configuration.
3

Brands per quarter.
Not more.

I work with three brands at a time. Not because I can't take more — because this work requires depth that throughput destroys. When you work with me, you have my full strategic attention. Not a junior team. Not a template. A partner who knows your brand as well as you do.

This selectivity is deliberate. The brands that see transformational results are the ones I can go deep on. Three is the number that lets me do that.

$15k+ monthly ad spend minimum 90-day minimum engagement CPG, beauty, or wellness only Transformation, not optimization

Start Here

Free Growth
Diagnostic

A focused 30-minute call where I audit your Amazon account live — campaigns, listings, intent alignment — and show you exactly where the system gap is. No pitch. No fluff. Just diagnosis.

Live account audit during the call
Identify the specific disconnect causing your plateau
Prioritized action list you can use immediately
No obligation — value whether we work together or not

Common Questions

Questions Worth Answering

Because transformational results require strategic depth, and strategic depth requires time. When I'm across too many accounts, I'm managing — not strategizing. The brands that see 2x revenue in 90 days are the ones I can be fully present for. Three is the number that makes that possible. I've tested the boundaries. Three is right.
$15,000/month in Amazon ad spend. Below this threshold, the system-level changes I make don't have enough data to optimize against quickly, and the ROI of my work isn't as immediate. If you're under $15k, the Growth Diagnostic can still point you toward the right next steps — but ongoing engagement works best at this level and above.
CPG (consumer packaged goods), beauty, skincare, makeup, health and wellness, and supplements. Seven years in these categories means I understand the buyer psychology, the competitive dynamics, and the specific Amazon mechanics that differ from general merchandise. If your brand is in a different category, I'm probably not the best fit — and I'll tell you that honestly on the diagnostic call.
30 minutes, video call, with access to your Amazon Ads Console and Seller Central. I'll look at your campaign structure, your top-converting search terms, your listing-to-ad message alignment, and your TACOS trajectory. By the end of the call, you'll know exactly what's causing your plateau and what to do about it — whether we work together or not. It's not a discovery call. It's a real audit.

Wait! Before You Go...

Get my free Amazon PPC Audit Checklist — the same framework I use to identify $10k+ in wasted ad spend. Used by 500+ brands.

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